Growing up in the Middle East, my mom would always have dates out for me and my brothers whenever we asked for candy. I wondered if it's possible to indulge in something sweet and delicious, yet good-for-you. How can I use this Old World fruit of my ancestors to make better for you foods for our hectic lives today. Enter, MAGICdATES: THE snack with benefits. It's made of whole and nutrient-dense ingredients that are better together. Paleo, plant-based, with NO sugar added; MAGICdATES is the snack of your dreams.